HiPer IT, member of the BPS International group, announces the appointment of a new Chief Marketing Officer.
HiPer IT, member of the BPS International group, announces the appointment of a new Chief Marketing Officer
Ekaterina Dmitrovich has taken the position of Marketing Director at HiPer IT, a developer of solutions based on the innovative HiPerWare IIoT platform, designed to improve the efficiency of technical building systems.
Ekaterina has many years of experience in companies that hold leading positions in the IT industry. Before being hired at HiPer IT, she held distinguished positions including Enterprise Marketing Manager at Microsoft in Russia and Program Manager at Microsoft in Central and Eastern Europe. Prior to her job at Microsoft, Ekaterina worked at Siemens PLM Software.
The management and operation of commercial real estate have experienced a dramatic shift towards IT solutions, leading to the hiring of top managers from the IT industry. This shows the direct impact of information technology on gaining a competitive advantage in the building management industry.
«The capabilities of the HiPerWare IIoT platform, including ease of implementation and integration with partner solutions, as well as its unique pricing policy, make it one of the most attractive solutions on the market, » notes Ekaterina.
The HiPerWare IIoT platform uses Big Data analytics tools integrated with a digital twin to analyze the operational metrics of a property. HiPerWare helps prevent utility breakdowns, optimize operating costs, and ensure regulatory compliance.
«In connection with the digital transformation in the industry, we see a need to attract IT professionals in order to provide industry expertise and offer a full range of technologies to achieve and maintain high efficiency in the operation of real estate, » explains Arseny Tarasov, Global CEO of HiPer IT.
«The competencies we have accumulated allow us to offer solutions for managing the entire life cycle of real estate properties, from design to operation, » emphasizes Leonid Lopatin, founder and managing partner of the BPS International group. «In the HiPerWare platform and its integration with BIM technologies, we see tremendous opportunities for reducing operating costs and extending the life of engineering infrastructure, as well as enriching the quality of data in the design and construction process. The arrival of Ekaterina, who is an ambitious specialist with extensive experience in marketing and management, is another important step towards managing the rapid growth of HiPer IT and establishing the long-term leadership of the group of companies».